Voorwaarden en privacybeleid
1. Inleiding
Bluem B.V. ("Bluem", "wij", "we", "ons" of "onze") respecteert uw privacy en zet zich in voor de bescherming van uw persoonsgegevens.
Dit Privacybeleid legt uit hoe Bluem persoonsgegevens verwerkt van:
websitebezoekers;
personen die contact met ons opnemen via onze website;
leads en prospects;
nieuwsbriefabonnees;
klanten, leveranciers en andere zakelijke contacten.
Bluem B.V., gevestigd aan het Smallepad 30, 3811 MG Amersfoort, Nederland, is de verwerkingsverantwoordelijke voor de verwerking van persoonsgegevens zoals beschreven in dit Privacybeleid.
2. Persoonsgegevens die we verzamelen
De persoonsgegevens die wij verwerken hangen af van de manier waarop u met Bluem communiceert.
2.1 Websitebezoekers
Wanneer u onze website bezoekt, verwerken wij:
IP-adres;
browser- en apparaatgegevens;
informatie over het besturingssysteem;
informatie over het gebruik van de website;
technische loggegevens;
cookie- en trackinggegevens.
2.2 Contactformulieren, leads en prospects
Wanneer u een contactformulier invult, een demo aanvraagt, u registreert voor een evenement, u aanmeldt voor communicatie of anderszins uw gegevens verstrekt in verband met de producten of diensten van Bluem, verwerken wij:
voor- en achternaam;
bedrijfsnaam;
functietitel of positie;
zakelijk e-mailadres;
zakelijk telefoonnummer;
communicatievoorkeuren;
correspondentie;
informatie ingediend via formulieren;
interactiegeschiedenis met Bluem-communicatie, -campagnes, -evenementen en -verkoopactiviteiten.
2.3 Nieuwsbriefabonnees
Als u zich abonneert op onze nieuwsbrief, kunnen wij het volgende verwerken:
naam;
e-mailadres;
abonnementsvoorkeuren;
interactiegegevens met betrekking tot nieuwsbrieven en communicatie.
2.4 Bijzondere persoonsgegevens
Bluem verzamelt of verwerkt niet bewust bijzondere categorieën van persoonsgegevens, zoals informatie met betrekking tot gezondheid, religie, politieke opvattingen, etnische afkomst of vergelijkbare gevoelige informatie.
3. Website visitors
3.1 Doel van de verwerking
Bluem processes personal data of website visitors to:
operate and secure the website;
improve website functionality and user experience;
analyse website performance and usage;
prevent misuse, fraud, and security incidents;
comply with legal obligations.
3.2 Legal basis
Bluem processes website visitor data on the basis of:
legitimate interest (Article 6(1)(f) GDPR); and
consent (Article 6(1)(a) GDPR) where required for non-essential cookies and similar technologies.
3.3 Cookies and similar technologies
Bluem uses cookies and similar technologies to ensure the website functions correctly, improve website performance, understand website usage, and support marketing and communication activities.
Cookies may include:
strictly necessary cookies;
analytics cookies;
preference cookies;
marketing and advertising cookies.
Where required by law, Bluem requests your consent before placing non-essential cookies.
You can manage your cookie preferences through our cookie settings tool and browser settings.
4. Contact forms, leads and prospects
4.1 When do you become a lead or prospect?
You become a lead or prospect when you:
submit a contact form;
request information or a demonstration;
download content;
subscribe to marketing communications;
otherwise provide your contact details in relation to Bluem's products or services.
4.2 Purpose of processing
Bluem processes personal data of leads and prospects to:
respond to requests and enquiries;
provide requested information;
maintain CRM records;
manage sales and marketing activities;
provide information about products and services;
invite individuals to relevant events and webinars;
maintain business relationships;
keep contact information accurate and up to date.
Communications may include information relating to FinTech developments, online payments, direct debit authorisations, e-invoicing, identification services, digital signing, product innovations, brochures, events, and offers.
4.3 Legal basis
Bluem processes personal data of leads and prospects on the basis of:
consent (Article 6(1)(a) GDPR);
legitimate interest (Article 6(1)(f) GDPR); and
performance of a contract (Article 6(1)(b) GDPR), where applicable.
5. Newsletter subscribers
If you subscribe to Bluem's newsletter, we use your personal data to send newsletters and related communications.
Bluem uses email marketing systems, including Spotler, to distribute newsletters and business communications.
Every newsletter contains an unsubscribe link and, where applicable, a link allowing you to update your communication preferences.
You may withdraw your consent at any time.
6. Customers and business contacts
Bluem processes personal data of customers and business contacts to:
provide products and services;
manage customer relationships;
perform contracts;
provide customer support;
comply with legal and regulatory obligations;
manage supplier and partner relationships.
Where personal data relates to an active customer relationship, Bluem may retain contact information for the duration of the relationship and any legally required retention period thereafter.
7. Retention periods
Bluem does not retain personal data longer than necessary for the purposes for which it was collected.
7.1 Leads and prospects
If there has been no relevant activity, interaction, communication, or engagement for a period of 12 months, Bluem will delete, anonymize, and/or otherwise remove personally identifiable information unless another lawful basis requires retention.
7.2 Newsletter subscribers
Personal data is retained until:
you unsubscribe;
you withdraw consent; or
the data is otherwise no longer required.
7.3 Customers and business contacts
Personal data may be retained for the duration of the customer relationship and for any period required to comply with legal, contractual, financial, administrative, or regulatory obligations.
Personal data is periodically reviewed and deleted, anonymised, or updated when no longer necessary.
8. Sharing personal data
Bluem may share personal data with:
hosting and IT service providers;
CRM and marketing platform providers;
communication service providers;
professional advisers;
regulatory authorities and government bodies where legally required;
service providers acting on behalf of Bluem.
Where third parties process personal data on behalf of Bluem, appropriate contractual and organizational safeguards will be implemented.
Bluem does not sell personal data.
9. International transfers
Where personal data is transferred outside the European Economic Area, Bluem will ensure appropriate safeguards are implemented in accordance with applicable data protection laws.
10. Children
Bluem's services and website are intended for business users.
Bluem does not knowingly collect personal data from children under the age of 16. If you believe that personal data of a child has been provided to Bluem without appropriate consent, please contact us so that the information can be removed.
11. Security
Bluem takes the protection of personal data seriously and implements appropriate technical and organizational measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modification.
These measures may include:
firewalls and security monitoring;
anti-malware protection;
TLS encryption for secure internet connections;
access controls and authentication measures;
DKIM, SPF, and DMARC email security standards;
DNSSEC domain security measures.
12. Automated decision-making
Bluem does not make decisions based solely on automated processing that produce legal effects or similarly significant consequences for individuals.
13. Your rights
Subject to applicable law, you may have the right to:
access your personal data;
correct inaccurate personal data;
request deletion of personal data;
request restriction of processing;
object to processing;
withdraw consent;
request data portability;
lodge a complaint with a supervisory authority.
To exercise your rights, please contact us using the contact details below.
To protect your privacy, Bluem may request information necessary to verify your identity before processing a request. Bluem will respond in accordance with applicable legal requirements.
If you believe that Bluem has not handled your personal data correctly, you may lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
14. Contact details
Bluem B.V.
Smallepad 30
3811 MG Amersfoort
The Netherlands
Website: https://www.bluem.nl
Telephone: +31 85 2220400
Privacy contact / Data Protection Officer: privacy@bluem.nl
15. Changes to this Privacy Policy
Bluem may update this Privacy Policy from time to time. The most recent version will always be available on our website.
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